
Jimothy Goes Viral: What Seattle’s Favorite Raccoon Can Teach Small Businesses About Sudden Fame
Jimothy may not have a business plan, a bookkeeper, or even a permanent address, but his sudden rise to fame offers several surprisingly useful lessons for small and medium-sized businesses. The unusually shaped raccoon became a Seattle celebrity after videos of him wandering through Ballard attracted millions of views. Within days, Jimothy inspired social media accounts, artwork, merchandise, tattoos, a















